In today’s remarkably competitive markets, the packaging industry needs to be highly responsive to the rapidly changing industry they operate in. New products are being produced all the time, and packaging professionals must maintain a fine balance between packaging performance, environmental impact and shelf appeal while keeping costs to a minimum. Amcor wanted to explore ways that it could accelerate the engineering and analysis tasks associated with the development of new packaging products. Altair ProductDesign’s Enterprise Solutions Group worked with Amcor’s simulation specialists to identify where time and eventually costs could be saved within the design process. Following an investigation into current design practices, the ESG suggested that Amcor could take advantage of the Impact Simulation Director (ISD).