Mabe - Improved Protection of White Goods through Packaging Optimization

For white goods manufacturer Mabe, the quality of the design and engineering of their home appliances is paramount. The products need to be highly robust as well as visually appealing but must also arrive with the customer in perfect condition. The appliances’ packaging must be equally well designed to protect from drops, impacts and other disruption events, but over-protecting the goods can result in significantly higher costs. The objectives of this project were to use the HyperWorks suite to simulate the effect of the distribution environment events to a washer and dryer product and perform optimization to improve product protection while reducing material costs and weight.