Imagining a World that Works

To create products and processes that are well-adapted to life, innovators are turning to a new design discipline called biomimicry. Biomimicry consults nature for inspiration, design ideas, and standards. Life has been on Earth for 3.8 billion years—the same planetary conditions in which we are trying to build our homes, grow our food, make our materials, run our businesses. Life has already done everything we want to do, but at a lot less cost to the planet. Realizing this, scientists and designers are now consciously emulating life’s genius. Explore biomimicry as both a philosophy and a practical methodology with examples of groundbreaking innovations and their role in ensuring the success of a new industrial revolution that is greener and more sustainable over the long haul.