Simulation-driven design changed heavy equipment product development forever, enabling engineers to reduce design iterations and prototype testing. Increasing scientific computing power expanded the opportunity to apply analysis, making large design studies possible within the timing constraints of a program. Now engineering data science is transforming product development again. Augmented simulation features inside Altair® HyperWorks® are accelerating the design decision process with machine learning (ML). The power of ML-based AI-powered design combined with physics-based simulation-driven design leveraging the latest in high-performance computing is just being realized.