The Model-Driven Innovation approach, and its emphasis on employing virtual prototyping at the system-level, is an invaluable technique when designing complex systems. This approach means that: Problems can be fixed before the system integration and physical prototyping stages. Project delays can be avoided because engineers are able to quickly detect, and correct, problems that arise due to the interactions between different subsystems. Systems can be analyzed, and designs validated and improved with access to the underlying mathematics. By employing this approach, companies can reduce development risks, develop better products, and get to market faster.